The Kano Model is a theory for product development and customer satisfaction that categorizes user preferences into distinct types: basic, performance, and excitement attributes. It provides a framework for prioritizing feature development based on their impact on user satisfaction.
Mechanism
Applied to a crypto trading platform, the Kano Model assesses how specific features, such as RFQ response speed (performance attribute), novel smart contract interaction tools (excitement attribute), or fundamental security protocols (basic attribute), influence user delight or dissatisfaction. User surveys and analysis determine the classification of each feature.
Methodology
This strategic framework guides systems architects and product teams in designing crypto platforms that deliver a superior user experience by systematically identifying features that generate disproportionate user satisfaction. It ensures development efforts for institutional options trading or smart trading functionalities align with actual market needs and contribute to competitive differentiation.
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