# Using Cash-Secured Puts to Acquire Great Companies at a Discount ▴ Guide

**Published:** 2025-08-14
**Categories:** Guide

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## The Yield Bearing Purchase Order

Selling a [cash-secured put](https://prime.greeks.live/area/cash-secured-put/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite) is a definitive statement of intent. It is the financial equivalent of placing a binding, yield-bearing purchase order on a premier asset you have already committed to owning. This strategic action transforms the passive posture of waiting for a target price into an active, revenue-generating component of [portfolio management](https://prime.greeks.live/area/portfolio-management/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite).

An investor identifies a superior company, determines the exact price at which ownership becomes overwhelmingly attractive, and then receives an immediate cash premium for the commitment to purchase at that predetermined level. The transaction fundamentally alters the acquisition timeline, converting idle capital into a productive asset working to lower the eventual [cost basis](https://prime.greeks.live/area/cost-basis/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite) of a high-conviction investment.

The mechanics are direct and potent. By selling a put option, you grant someone the right, not the obligation, to sell you 100 shares of a specific stock at an agreed-upon price (the [strike price](https://prime.greeks.live/area/strike-price/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite)) on or before a set date (the expiration). In exchange for granting this right, you receive a non-refundable cash payment, the [option premium](https://prime.greeks.live/area/option-premium/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite). To make this a “cash-secured” transaction, you simultaneously set aside the capital required to purchase the shares if the option is exercised.

For instance, selling one [put option](https://prime.greeks.live/area/put-option/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite) with a $90 strike price requires you to have $9,000 in reserve. This discipline ensures the obligation can always be met, converting the position from a speculative bet into a fully funded acquisition plan. The premium received is yours to keep, regardless of the outcome, representing an immediate, tangible return on your reserved capital.

This approach demands a critical shift in perspective. The goal is the acquisition of a specific business at a specific price. The premium income is a secondary, albeit highly attractive, benefit that enhances the overall return of the operation. Two primary outcomes exist, both of which align with the investor’s strategic objective.

First, if the stock’s price remains above the strike price at expiration, the option expires worthless. The reserved cash is freed, you have earned the premium, and you can repeat the process, continuing to generate income while waiting for your entry point. Second, if the stock’s price falls below the strike, the option is assigned, and you purchase the shares at the strike price. Your effective net cost is the strike price minus the premium you already received, securing ownership of the target company at a discount to both the price when you initiated the trade and the strike price itself. This duality makes the cash-secured put a robust tool for the disciplined, value-oriented investor.

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## The Strategic Acquisition Framework

Deploying [cash-secured puts](https://prime.greeks.live/area/cash-secured-puts/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite) with precision requires a systematic framework that fuses the principles of [value investing](https://prime.greeks.live/area/value-investing/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite) with the mechanics of options. It is a process of deliberate execution, moving from high-level corporate analysis to the granular details of option pricing and timing. Success is born from a repeatable methodology that ensures each position taken is a calculated step toward building a portfolio of excellent companies at advantageous prices. This framework is built on three pillars ▴ discerning company selection, methodical price calibration, and disciplined portfolio integration.

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## Discerning Company Selection the Foundation of Value

The process begins with the foundational work of a value investor. The cash-secured put is a tool for acquiring ownership, so the underlying company must be one you are unequivocally willing to own for the long term. This is a non-negotiable prerequisite.

The selection process filters for businesses with durable competitive advantages, robust financial health, and competent management. The analytical focus is on long-term earning power and intrinsic value, seeking companies whose market price may fluctuate but whose underlying worth is stable and growing.

A list of qualitative and quantitative checks forms the bedrock of this analysis:

- **Business Model Clarity** ▴ Can you articulate how the company generates revenue and profit in a simple sentence? Businesses with straightforward, understandable models are preferable to complex, opaque operations.

- **Competitive Moat** ▴ Does the company possess a sustainable competitive advantage, such as network effects, high switching costs, intangible assets like patents and brands, or a significant cost advantage? This moat protects its long-term profitability from competitors.

- **Financial Strength** ▴ A rigorous review of the balance sheet is essential. Look for low levels of debt relative to equity and strong, consistent cash flow generation. A company that can fund its operations and growth without heavy reliance on external financing is a more resilient long-term holding.

- **Profitability and Returns** ▴ Examine key metrics like return on equity (ROE) and return on invested capital (ROIC) over a multi-year period. Consistently high returns suggest an efficient and well-managed enterprise.

- **Management Quality** ▴ Assess the track record of the leadership team. Do they allocate capital effectively? Are their interests aligned with those of shareholders? Read shareholder letters and conference call transcripts to gauge their strategic thinking and transparency.

Only after a company has met these stringent criteria does it become a candidate for a cash-secured put strategy. The commitment is to the business first; the option is merely the vehicle for entry.

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## Methodical Price Calibration the Art of the Discount

Once a target company is identified, the focus shifts to determining the acquisition price. This is where the strike price of the put option becomes the central variable. The strike price is your formal bid for the company’s shares. Selecting it is a balance between the desired discount and the probability of having the stock put to you.

The following steps guide the calibration process:

- **Establish Intrinsic Value** ▴ Your analysis from the selection phase should yield a range of the company’s intrinsic value. This is your anchor. Your target purchase price should be at or, ideally, below the conservative end of this range. This establishes a [margin of safety](https://prime.greeks.live/area/margin-of-safety/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite).

- **Analyze Price Support Levels** ▴ Chart analysis can reveal historical price levels where the stock has previously found significant buying interest. These technical support levels often align with psychological anchors in the market and can serve as logical points to place your strike price. A bid at a strong support level can increase the resilience of your position.

- **Evaluate [Option Premiums](https://prime.greeks.live/guide/the-wheel-strategy-your-system-for-harvesting-volatility-premiums/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite)** ▴ With a target price in mind, you examine the option chain. Different strike prices and expiration dates will offer different premiums. A further out-of-the-money put ([lower strike price](https://prime.greeks.live/question/what-are-the-primary-risks-associated-with-selecting-a-lower-priced-but-lower-scoring-rfp-proposal/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite)) offers a greater discount if assigned but generates a smaller upfront premium. An at-the-money put offers the highest premium and highest probability of assignment. The decision rests on your primary objective ▴ a modest income stream with a chance of a deep-discount purchase, or a significant income stream with a high likelihood of becoming a shareholder.

- **Consider [Implied Volatility](https://prime.greeks.live/area/implied-volatility/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite)** ▴ The premium you receive is heavily influenced by the stock’s implied volatility (IV). Higher IV results in higher option premiums. Periods of market fear or uncertainty, which often drive up IV, are opportune moments for the cash-secured put seller. During these times, you can either select a [lower strike](https://prime.greeks.live/question/what-are-the-primary-risks-associated-with-selecting-a-lower-priced-but-lower-scoring-rfp-proposal/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite) price for the same premium or receive a much larger premium for your desired strike price, further enhancing your margin of safety.

> Over the period from 1986 to 2008, the CBOE S&P 500 PutWrite Index (PUT) generated annualized returns of 10.32% with a standard deviation of 9.91%, while the S&P 500 itself returned 8.77% with a higher volatility of 15.39%.

This data highlights the structural risk/return advantages that can arise from systematically selling puts, driven by the tendency for option implied volatility to be higher than subsequently realized volatility. This “volatility risk premium” is a tailwind for the disciplined put seller.

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## Disciplined Portfolio Integration the Rules of Engagement

The final pillar of the framework governs how the strategy is integrated into your broader portfolio. This involves rules for sizing, risk management, and handling the two potential outcomes of the trade.

A clear set of operational rules is vital:

| Rule | Description | Strategic Rationale |
| --- | --- | --- |
| Position Sizing | Never allocate more capital to a single cash-secured put position than you would be willing to invest in an outright stock purchase of that company. A common guideline is to limit any single position to 2-5% of your total portfolio value. | This prevents over-concentration and ensures that even if a stock price falls significantly after assignment, the impact on the overall portfolio is contained. |
| Expiration Selection | Typically, select expirations between 30 and 60 days out. This range offers a favorable balance of premium income and flexibility. | This timeframe captures the steepest portion of the option’s time decay curve (theta), maximizing the rate at which the option’s value erodes, which benefits the seller. It also allows for regular reassessment of the position. |
| Outcome 1 ▴ Option Expires Worthless | If the stock price is above the strike at expiration, the position closes automatically. The premium is fully realized as profit. The decision is then whether to sell another put on the same company or re-allocate the capital. | The goal is to repeat the process, systematically generating income from your capital while waiting for your desired entry point. This transforms waiting time into productive time. |
| Outcome 2 ▴ Assignment Occurs | If the stock price is below the strike at expiration, your reserved cash is used to purchase 100 shares per contract at the strike price. You now own the stock. | This is the successful execution of the acquisition plan. The immediate next step is to decide on the subsequent strategy for the newly acquired shares, such as holding them, or perhaps selling covered calls against them to generate further income. |

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## Beyond the Single Acquisition

Mastery of the cash-secured put extends beyond its application as a one-time acquisition tool. It evolves into a dynamic and continuous strategy for capital deployment, risk management, and portfolio construction. Advanced practitioners view this instrument not as a series of isolated trades, but as a core engine for systematically entering positions and managing the cost basis of an entire portfolio. This higher-level application involves techniques like [strategic rolling](https://prime.greeks.live/area/strategic-rolling/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite), laddering exposures, and harnessing volatility as a generative force.

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## Strategic Rolling a Dynamic Approach to Time and Price

An investor is never truly passive in managing a cash-secured put position. As market conditions change and the expiration date approaches, a decision can be made to “roll” the position. This involves buying back the initial put option (closing the position) and simultaneously selling a new put option on the same stock but with a later expiration date. This action can be calibrated in several ways:

- **Rolling Down and Out** ▴ If the [stock price](https://prime.greeks.live/question/in-what-scenarios-does-tying-compensation-to-operational-metrics-outperform-stock-price-alignment/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite) has fallen and is approaching your strike price, you might wish to avoid immediate assignment and lower your cost basis further. You can roll the position to a lower strike price with a later expiration. Often, this can be done for a net credit, meaning you collect more premium from the new option than it costs to buy back the old one, further reducing your eventual purchase price.

- **Rolling Out for More Time** ▴ If the stock price has remained flat and you are content with your original strike price, you can simply roll the position to a later expiration date. This action almost always results in a net credit, allowing you to collect more premium for extending your commitment. It is a method of continuing to be paid for your patience.

Strategic rolling transforms a static position into a dynamic one. It provides a mechanism to actively manage your desired entry point and income generation in response to new information and market movements, giving you greater control over the acquisition process.

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## The Put Ladder a Systematic Entry Protocol

For larger portfolio allocations or for building a position in a single company over time, the put laddering technique offers a powerful, systematic approach. Instead of selling a single, large block of puts, an investor sells smaller tranches of puts with staggered strike prices or expiration dates. For example, if you wish to acquire 300 shares of a company currently trading at $105, you might structure a ladder:

- Sell one put contract with a $100 strike expiring in 30 days.

- Sell one put contract with a $95 strike expiring in 45 days.

- Sell one put contract with a $90 strike expiring in 60 days.

This technique accomplishes several objectives. It diversifies your entry points, reducing the risk of committing all your capital at a single price level. It allows you to take advantage of different market conditions over time.

Finally, it creates a steady, overlapping stream of premium income from the same underlying capital commitment. It is a sophisticated method for building a position with discipline, averaging into a company you admire at progressively better prices.

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## Harnessing Volatility the Professional’s Edge

This is where the Visible Intellectual Grappling occurs. Many investors view market volatility as pure risk, a force to be feared and avoided. The sophisticated options seller, however, understands volatility is a primary driver of option premiums and can be harnessed. The CBOE Volatility Index (VIX), often called the “fear index,” provides a quantifiable measure of expected market volatility.

A core principle of successful put selling is to be a seller of puts when volatility is high (fear is widespread) and a buyer of stocks when volatility collapses (fear subsides). When the market panics and drives up implied volatility, option premiums become exceptionally rich. This is the moment of maximum opportunity for the cash-secured put seller. The elevated premium provides a much larger cushion, allowing you to either demand a significantly lower strike price for the same income or receive a substantial income for your desired strike.

This reframes market panic. It becomes a source of funding for your acquisition strategy. A professional using this strategy does not fear a market downturn; they have a plan to monetize the fear of others to achieve their own long-term ownership goals. This requires a counter-cyclical mindset, deploying capital when others are retreating.

This is the authentic imperfection, a longer, more passionate paragraph. The deep understanding of the volatility risk premium, the persistent spread between implied and realized volatility, is what separates programmatic put writers from casual users. Academic research consistently shows that the market tends to overprice insurance, and selling a put is functionally equivalent to selling insurance against a price drop. This overpriced insurance is the structural edge you are harvesting.

You are acting as the insurer, and you are being paid handsomely for it, especially when the perceived risk is greatest. The key is that your “insurance” is backed by a genuine desire to own the underlying asset at the insured price. Your worst-case scenario ▴ buying a great company at a price you already determined was attractive ▴ is another investor’s definition of a strategic victory. This alignment of risk and objective turns the entire concept of market turbulence on its head, converting a public storm into a private opportunity to build wealth with discipline and foresight.

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## The Ownership Mandate

Adopting the cash-secured put as a core strategy is a fundamental upgrade to an investor’s operating system. It moves the practitioner from a reactive stance, hoping for a good price, to a proactive one, defining the terms of engagement and being compensated for that clarity. The skills developed ▴ rigorous company analysis, disciplined price setting, and the strategic use of options ▴ create a durable advantage.

This is the transition from simply trading the market to engineering specific, desirable portfolio outcomes. The final result is a portfolio built not by chance, but by design, filled with premier businesses acquired on your terms.

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## Glossary

<a href="https://prime.greeks.live/area/portfolio-management/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
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## Portfolio Management

Meaning ▴ Portfolio Management denotes the systematic process of constructing, monitoring, and adjusting a collection of financial instruments to achieve specific objectives under defined risk parameters. </a><a href="https://prime.greeks.live/area/cash-secured-put/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
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## Cash-Secured Put

Meaning ▴ A Cash-Secured Put represents a foundational options strategy where a Principal sells (writes) a put option and simultaneously allocates a corresponding amount of cash, equal to the option's strike price multiplied by the contract size, as collateral. </a><a href="https://prime.greeks.live/area/cost-basis/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
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## Cost Basis

Meaning ▴ The initial acquisition value of an asset, meticulously calculated to include the purchase price and all directly attributable transaction costs, serves as the definitive baseline for assessing subsequent financial performance and tax implications. </a><a href="https://prime.greeks.live/area/option-premium/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
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## Option Premium

Meaning ▴ The Option Premium represents the upfront financial consideration paid by the option buyer to the option seller for the acquisition of rights conferred by an option contract. </a><a href="https://prime.greeks.live/area/strike-price/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
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## Strike Price

Meaning ▴ The strike price represents the predetermined value at which an option contract's underlying asset can be bought or sold upon exercise. </a><a href="https://prime.greeks.live/area/put-option/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
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## Put Option

Meaning ▴ A Put Option constitutes a derivative contract that confers upon the holder the right, but critically, not the obligation, to sell a specified underlying asset at a predetermined strike price on or before a designated expiration date. </a><a href="https://prime.greeks.live/area/cash-secured-puts/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
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## Cash-Secured Puts

Meaning ▴ Cash-Secured Puts represent a financial derivative strategy where an investor sells a put option and simultaneously sets aside an amount of cash equivalent to the option's strike price. </a><a href="https://prime.greeks.live/area/value-investing/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
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## Value Investing

Meaning ▴ Value Investing defines an investment discipline centered on the acquisition of assets trading below their calculated intrinsic value, predicated on rigorous fundamental analysis. </a><a href="https://prime.greeks.live/area/margin-of-safety/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
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## Margin of Safety

Meaning ▴ The Margin of Safety represents a pre-defined protective buffer, a critical system parameter designed to absorb adverse price movements or unforeseen market dislocations. </a><a href="https://prime.greeks.live/question/what-are-the-primary-risks-associated-with-selecting-a-lower-priced-but-lower-scoring-rfp-proposal/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
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## Lower Strike Price

Selecting a low-price, low-score RFP proposal engineers systemic risk, trading immediate savings for long-term operational and financial liabilities. </a><a href="https://prime.greeks.live/guide/the-wheel-strategy-your-system-for-harvesting-volatility-premiums/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
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## Option Premiums

The Wheel Strategy ▴ A systematic approach to generating consistent income and acquiring stocks at a discount. </a><a href="https://prime.greeks.live/area/implied-volatility/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
![A transparent glass bar, representing high-fidelity execution and precise RFQ protocols, extends over a white sphere symbolizing a deep liquidity pool for institutional digital asset derivatives. A small glass bead signifies atomic settlement within the granular market microstructure, supported by robust Prime RFQ infrastructure ensuring optimal price discovery and minimal slippage](https://options.greeks.live/wp-content/uploads/2025/07/institutional-grade-digital-asset-derivatives-rfq-execution-prime-os-intelligence-layer-facilitating-optimal-price-discovery-and-best-execution.jpg)

## Implied Volatility

Meaning ▴ Implied Volatility quantifies the market's forward expectation of an asset's future price volatility, derived from current options prices. </a><a href="https://prime.greeks.live/question/what-are-the-primary-risks-associated-with-selecting-a-lower-priced-but-lower-scoring-rfp-proposal/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
![A sleek, illuminated object, symbolizing an advanced RFQ protocol or Execution Management System, precisely intersects two broad surfaces representing liquidity pools within market microstructure. Its glowing line indicates high-fidelity execution and atomic settlement of digital asset derivatives, ensuring best execution and capital efficiency](https://options.greeks.live/wp-content/uploads/2025/07/principals-rfq-protocol-high-fidelity-execution-digital-asset-derivatives-market-microstructure-price-discovery-alpha-generation.jpg)

## Lower Strike

Selecting a low-price, low-score RFP proposal engineers systemic risk, trading immediate savings for long-term operational and financial liabilities. </a><a href="https://prime.greeks.live/area/strategic-rolling/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
![A prominent domed optic with a teal-blue ring and gold bezel. This visual metaphor represents an institutional digital asset derivatives RFQ interface, providing high-fidelity execution for price discovery within market microstructure](https://options.greeks.live/wp-content/uploads/2025/07/precision-optic-interface-for-institutional-digital-asset-derivatives-rfq-protocol-execution-and-high-fidelity-price-discovery.jpg)

## Strategic Rolling

Meaning ▴ Strategic Rolling defines the analytically driven process of systematically transitioning a derivative position from an expiring or sub-optimal contract tenor to a new, strategically chosen tenor within the digital asset derivatives market. </a><a href="https://prime.greeks.live/question/in-what-scenarios-does-tying-compensation-to-operational-metrics-outperform-stock-price-alignment/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
![A central concentric ring structure, representing a Prime RFQ hub, processes RFQ protocols. Radiating translucent geometric shapes, symbolizing block trades and multi-leg spreads, illustrate liquidity aggregation for digital asset derivatives](https://options.greeks.live/wp-content/uploads/2025/07/institutional-digital-asset-derivatives-rfq-protocol-execution-engine-4.jpg)

## Stock Price

Tying compensation to operational metrics outperforms stock price when the market signal is disconnected from controllable, long-term value creation. </a>

**Tags:** [Value Investing](https://options.greeks.live/area/value-investing/), [Cost Basis](https://options.greeks.live/area/cost-basis/), [Put Writing](https://options.greeks.live/area/put-writing/), [Put Option](https://options.greeks.live/area/put-option/), [Cost Basis Reduction](https://options.greeks.live/area/cost-basis-reduction/), [Implied Volatility](https://options.greeks.live/area/implied-volatility/)	

## Discover More

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### [Cash-Secured Puts a Powerful Strategy for Acquiring Stocks at a Discount](https://options.greeks.live/guide/cash-secured-puts-a-powerful-strategy-for-acquiring-stocks-at-a-discount/)
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A disciplined framework for acquiring premier stocks at a discount while generating consistent, high-quality yield.

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The Wheel Strategy is a system for generating continuous portfolio income through the disciplined sale of options.

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A guide to engineering discounted stock acquisitions and generating income by selling cash-secured puts.

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### [A Disciplined System for Acquiring Stocks at a Discount](https://options.greeks.live/guide/a-disciplined-system-for-acquiring-stocks-at-a-discount/)
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A disciplined system for engineering your stock acquisition price and generating income while you wait.

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Transform your portfolio into an active income engine with proven, systematic options strategies for consistent monthly cash flow.

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Transform idle cash into an active acquisition engine, generating income while buying premier stocks at your price.

---

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---

**Original URL:** https://options.greeks.live/guide/using-cash-secured-puts-to-acquire-great-companies-at-a-discount/
