# Why the Best Price Is the One You Request Not the One You See ▴ Guide

**Published:** 2025-08-13
**Categories:** Guide

---

![A central mechanism of an Institutional Grade Crypto Derivatives OS with dynamically rotating arms. These translucent blue panels symbolize High-Fidelity Execution via an RFQ Protocol, facilitating Price Discovery and Liquidity Aggregation for Digital Asset Derivatives within complex Market Microstructure](https://options.greeks.live/wp-content/uploads/2025/07/prime-os-rfq-engine-for-digital-asset-derivatives-best-execution.jpg)

![Brushed metallic and colored modular components represent an institutional-grade Prime RFQ facilitating RFQ protocols for digital asset derivatives. The precise engineering signifies high-fidelity execution, atomic settlement, and capital efficiency within a sophisticated market microstructure for multi-leg spread trading](https://options.greeks.live/wp-content/uploads/2025/08/institutional-grade-digital-asset-derivatives-rfq-protocol-high-fidelity-execution-system.jpg)

## The Price You Command

In the theater of digital asset trading, the price displayed on screen is an invitation, an opening bid in a complex negotiation for value. It represents the most visible layer of liquidity, the tip of an iceberg available to the general market. True market access, however, is found beneath this surface.

The ability to source liquidity directly, to engage with [market makers](https://prime.greeks.live/question/how-do-exchanges-define-stressed-market-conditions-for-market-makers/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite) on your own terms, is the defining characteristic of a professional trading methodology. This process moves a trader from a passive role of accepting what is offered to an active one of dictating the terms of engagement.

The mechanism for this shift is the Request for Quote (RFQ) system. An RFQ is a formal invitation to a select group of institutional-grade liquidity providers to compete for your order. Instead of placing a large order on the [public order](https://prime.greeks.live/guide/why-the-public-order-book-is-costing-you-money-on-large-trades/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite) book and broadcasting your intent to the entire market ▴ risking price [slippage](https://prime.greeks.live/area/slippage/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite) as the market reacts ▴ you conduct a private, competitive auction.

This is the foundational discipline for executing trades of significant size, particularly in the nuanced world of [crypto options](https://prime.greeks.live/area/crypto-options/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite) and block sales. It is a system engineered to discover the best available price, a price that exists only for those who have the tools and the foresight to ask for it.

Understanding this distinction is fundamental. Public order books are a democratic good, offering access to all. For substantial trades, this open access becomes a liability. Your order becomes information that can be traded against, creating adverse price movement before your full order is even filled.

The [RFQ process](https://prime.greeks.live/area/rfq-process/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite) shields your intent, transforming a public broadcast into a private negotiation. This preserves the integrity of your trade, minimizes market impact, and ultimately secures a more favorable execution cost. It is the first principle of trading with institutional discipline ▴ you secure the best price because you control the process of its discovery.

![Close-up reveals robust metallic components of an institutional-grade execution management system. Precision-engineered surfaces and central pivot signify high-fidelity execution for digital asset derivatives](https://options.greeks.live/wp-content/uploads/2025/07/institutional-grade-digital-asset-derivatives-rfq-execution-precision-optimizing-market-microstructure-for-best-execution-and-prime-os.jpg)

![Central metallic hub connects beige conduits, representing an institutional RFQ engine for digital asset derivatives. It facilitates multi-leg spread execution, ensuring atomic settlement, optimal price discovery, and high-fidelity execution within a Prime RFQ for capital efficiency](https://options.greeks.live/wp-content/uploads/2025/07/prime-os-digital-asset-derivatives-rfq-protocol-execution-hub.jpg)

## Executing High-Conviction Trades with Precision

Theory finds its purpose in application. The [RFQ](https://prime.greeks.live/area/rfq/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite) system is a powerful instrument, and its value is realized through the precise execution of specific, outcome-oriented trading strategies. Moving from conceptual understanding to active deployment requires a structured approach to trade construction and execution.

The following frameworks are designed for traders seeking to translate their market thesis into tangible positions with maximum capital efficiency and minimal execution friction. These are the mechanics of turning a market view into a professionally managed risk position.

![A macro view of a precision-engineered metallic component, representing the robust core of an Institutional Grade Prime RFQ. Its intricate Market Microstructure design facilitates Digital Asset Derivatives RFQ Protocols, enabling High-Fidelity Execution and Algorithmic Trading for Block Trades, ensuring Capital Efficiency and Best Execution](https://options.greeks.live/wp-content/uploads/2025/07/precision-engineered-core-system-for-institutional-digital-asset-derivatives-rfq-protocol-execution-and-advanced-market-microstructure-optimization.jpg)

## Securing a Core Position with a Single-Leg Block Trade

A high-conviction view on an asset like Bitcoin or Ethereum demands an entry point that reflects that conviction. Executing a large purchase of calls or puts on the open market is an exercise in diminishing returns; each successive fill is likely to occur at a worse price. The RFQ process circumvents this dynamic entirely. By defining your exact trade ▴ the underlying asset, expiration, strike price, and size ▴ you compel market makers to provide a single, firm price for the entire block.

![A precision-engineered interface for institutional digital asset derivatives. A circular system component, perhaps an Execution Management System EMS module, connects via a multi-faceted Request for Quote RFQ protocol bridge to a distinct teal capsule, symbolizing a bespoke block trade](https://options.greeks.live/wp-content/uploads/2025/07/precision-engineered-interface-for-institutional-digital-asset-derivatives-request-for-quote-protocol-high-fidelity-execution-within-principal-operating-system.jpg)

## The Execution Workflow

The process is systematic and designed for clarity. A trader looking to acquire a substantial position in ETH calls would follow a disciplined sequence:

- **Strategy Formulation** ▴ Define the precise options contract that expresses the market view. For instance, a bullish stance might translate to buying 250 contracts of the ETH $4,500 call expiring in 60 days.

- **RFQ Creation** ▴ Within a professional trading interface, construct the RFQ, specifying the exact parameters of the desired trade. The trader elects to send this request to a curated list of five leading institutional liquidity providers.

- **Competitive Bidding** ▴ The market makers receive the anonymous request and have a predefined window ▴ often 30 to 60 seconds ▴ to respond with their best offer. They are competing not against the public order book, but directly against each other.

- **Execution And Settlement** ▴ The system presents all quotes. The trader selects the most competitive bid and executes the entire 250-contract block at that single price. The trade is settled directly, avoiding the leg risk and partial fills of the open market.

![Precision-engineered metallic discs, interconnected by a central spindle, against a deep void, symbolize the core architecture of an Institutional Digital Asset Derivatives RFQ protocol. This setup facilitates private quotation, robust portfolio margin, and high-fidelity execution, optimizing market microstructure](https://options.greeks.live/wp-content/uploads/2025/07/institutional-digital-asset-derivatives-rfq-protocol-core-infrastructure.jpg)

## Complex Spreads as a Single Atomic Transaction

Advanced options strategies, such as collars, straddles, or multi-leg spreads, involve multiple simultaneous transactions. Attempting to execute these “leg by leg” on a public market introduces significant risk. The price of one leg can move adversely while you are trying to execute the others, destroying the profitability of the entire structure before it is even established. RFQ systems solve this by treating the entire spread as a single, indivisible transaction.

> Research on swap execution facilities has shown that block trades executed via RFQ can have a standard deviation of price impact up to 0.4 basis points lower than the general market, indicating a more stable and predictable execution environment.

Consider the construction of a protective collar on a large Bitcoin holding (long BTC, long a protective put, short a call to finance the put). An RFQ allows you to request a single price for the entire three-part structure. Market makers compete to offer the best net price for the combined position, guaranteeing simultaneous execution of all legs.

This eliminates leg risk and ensures the strategy is implemented at the precise cost basis you approved. It transforms a complex logistical challenge into a single, decisive action.

![Two semi-transparent, curved elements, one blueish, one greenish, are centrally connected, symbolizing dynamic institutional RFQ protocols. This configuration suggests aggregated liquidity pools and multi-leg spread constructions](https://options.greeks.live/wp-content/uploads/2025/07/institutional-digital-asset-derivatives-rfq-price-discovery-engine.jpg)

## Measuring Your Execution Alpha

The quality of a trade extends beyond the entry and exit price; it is fundamentally shaped by the quality of its execution. The primary metric for this is [price improvement](https://prime.greeks.live/area/price-improvement/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite) ▴ the difference between the price you would have received on the public market and the superior price secured through the RFQ process. Professional trading platforms provide post-trade analytics to quantify this value, measuring the slippage avoided and the resulting cost savings.

This data is not merely for record-keeping. It is a critical feedback loop for refining your execution strategy. By analyzing which market conditions and which types of trades yield the most significant price improvement, you can optimize your approach over time. This continuous process of measurement and refinement is the hallmark of a data-driven trader.

It turns execution from a simple necessity into a source of quantifiable alpha, a consistent edge that compounds over time. Your ability to minimize costs is a direct contributor to your net performance.

![An abstract, precisely engineered construct of interlocking grey and cream panels, featuring a teal display and control. This represents an institutional-grade Crypto Derivatives OS for RFQ protocols, enabling high-fidelity execution, liquidity aggregation, and market microstructure optimization within a Principal's operational framework for digital asset derivatives](https://options.greeks.live/wp-content/uploads/2025/08/integrated-principal-trading-system-modules-for-institutional-digital-asset-derivatives-rfq-execution-and-optimized-market-microstructure.jpg)

![A complex, multi-layered electronic component with a central connector and fine metallic probes. This represents a critical Prime RFQ module for institutional digital asset derivatives trading, enabling high-fidelity execution of RFQ protocols, price discovery, and atomic settlement for multi-leg spreads with minimal latency](https://options.greeks.live/wp-content/uploads/2025/08/institutional-digital-asset-rfq-engine-driving-best-execution-and-liquidity.jpg)

## From Tactical Execution to Portfolio Doctrine

Mastering the RFQ is the initial step. Integrating it as the default mechanism for all significant trades is the mark of a sophisticated portfolio operator. This evolution moves the trader from a focus on individual trade opportunities to the industrial-scale management of risk and volatility.

The RFQ becomes less a tool for a single trade and more the foundational operating system for your entire portfolio strategy. It is the chassis upon which durable, scalable, and professional-grade trading operations are built.

![A central rod, symbolizing an RFQ inquiry, links distinct liquidity pools and market makers. A transparent disc, an execution venue, facilitates price discovery](https://options.greeks.live/wp-content/uploads/2025/07/institutional-digital-asset-rfq-protocol-execution-optimization.jpg)

## Systematic Volatility Harvesting

The crypto markets are defined by their volatility, a feature that can be systematically harvested for returns. Strategies like short straddles or strangles, which profit from range-bound price action or declining implied volatility, are ideal candidates for RFQ execution. Attempting to manage a portfolio of dozens of these positions across various assets and expirations using public order books is operationally untenable. The risk of slippage and partial fills would erode the strategy’s thin margins.

An RFQ framework allows a portfolio manager to deploy and manage these positions at scale. One can request quotes for complex, multi-leg volatility structures on a routine basis, allowing for the systematic sale of options premium with predictable execution costs. This transforms a high-risk retail strategy into a manageable, institutional-grade income stream. It provides the operational capacity to treat volatility itself as an asset class to be managed across the entire portfolio.

Here, the intellectual challenge shifts from finding a single trade to managing a book of them. The question becomes one of balancing inventory and risk. If a portfolio is systematically selling ETH volatility, and a market event causes a sharp spike in that volatility, the manager must decide whether to adjust the positions. The RFQ provides the tool to do so efficiently, but the decision rests on a deeper understanding of market dynamics.

It’s a constant calibration between the model that suggests selling volatility and the real-world event that challenges the model’s assumptions. This is the point where execution mechanics meet strategic risk management.

![A dual-toned cylindrical component features a central transparent aperture revealing intricate metallic wiring. This signifies a core RFQ processing unit for Digital Asset Derivatives, enabling rapid Price Discovery and High-Fidelity Execution](https://options.greeks.live/wp-content/uploads/2025/07/institutional-digital-asset-derivatives-rfq-engine-core-best-execution-prime-os.jpg)

## Hedging and the Certainty of Execution

For any portfolio with concentrated positions, hedging is not an option; it is a necessity. When a large downside protection is needed quickly, the public markets can be your worst enemy. The very act of selling a large block of an asset or buying a large block of protective puts can trigger the price decline you are trying to protect against. The market sees your fear and prices it in before you are fully hedged.

The RFQ process offers a sanctuary from this dynamic. A private request for a large put purchase or a collar structure ensures that your hedging operation is not front-run. It provides certainty of execution at a firm price, allowing you to implement a defensive strategy with precision and confidence. This is particularly vital during periods of high market stress, when liquidity on lit order books can evaporate.

The relationships with institutional market makers cultivated through an RFQ system become a critical lifeline, providing access to liquidity when it is most scarce. This transforms hedging from a reactive scramble into a proactive, disciplined procedure.

![Polished metallic disks, resembling data platters, with a precise mechanical arm poised for high-fidelity execution. This embodies an institutional digital asset derivatives platform, optimizing RFQ protocol for efficient price discovery, managing market microstructure, and leveraging a Prime RFQ intelligence layer to minimize execution latency](https://options.greeks.live/wp-content/uploads/2025/07/institutional-digital-asset-derivatives-precision-execution-via-advanced-rfq-protocols-and-prime-os-intelligence-layer-for-optimal-market-microstructure.jpg)

## The Trader as Price Maker

The screen price is a suggestion. The market is a system of intersecting interests, and the professional navigates this system with intent. Your objective is to move beyond the role of a passive observer, a mere taker of the prices offered to the crowd. The tools and disciplines of [institutional trading](https://prime.greeks.live/area/institutional-trading/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite) are designed to facilitate this transition.

They empower you to engage the market with authority, to source liquidity on demand, and to shape the terms of your own execution. This is the final destination of a trader’s development. You are the one who requests the quote.

The price is yours.

![A precision mechanism with a central circular core and a linear element extending to a sharp tip, encased in translucent material. This symbolizes an institutional RFQ protocol's market microstructure, enabling high-fidelity execution and price discovery for digital asset derivatives](https://options.greeks.live/wp-content/uploads/2025/07/precision-engineered-institutional-digital-asset-derivatives-rfq-execution-engine-microstructure-facilitating-optimal-price-discovery-and-best-execution.jpg)

## Glossary

<a href="https://prime.greeks.live/question/how-do-exchanges-define-stressed-market-conditions-for-market-makers/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
![Two sleek, abstract forms, one dark, one light, are precisely stacked, symbolizing a multi-layered institutional trading system. This embodies sophisticated RFQ protocols, high-fidelity execution, and optimal liquidity aggregation for digital asset derivatives, ensuring robust market microstructure and capital efficiency within a Prime RFQ](https://options.greeks.live/wp-content/uploads/2025/07/institutional-grade-digital-asset-derivatives-platform-architecture-high-fidelity-execution-protocols-and-liquidity-aggregation.jpg)

## Market Makers

Exchanges define stressed market conditions as a codified, trigger-based state that relaxes liquidity obligations to ensure market continuity. </a><a href="https://prime.greeks.live/guide/why-the-public-order-book-is-costing-you-money-on-large-trades/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
![Precision instrument featuring a sharp, translucent teal blade from a geared base on a textured platform. This symbolizes high-fidelity execution of institutional digital asset derivatives via RFQ protocols, optimizing market microstructure for capital efficiency and algorithmic trading on a Prime RFQ](https://options.greeks.live/wp-content/uploads/2025/07/precision-engineered-algorithmic-execution-infrastructure-for-institutional-digital-asset-derivatives-request-for-quote-protocols-optimal-liquidity.jpg)

## Public Order

Stop bleeding profit on slippage; learn the institutional protocol for executing large trades at the price you command. </a><a href="https://prime.greeks.live/area/slippage/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
![Robust metallic structures, one blue-tinted, one teal, intersect, covered in granular water droplets. This depicts a principal's institutional RFQ framework facilitating multi-leg spread execution, aggregating deep liquidity pools for optimal price discovery and high-fidelity atomic settlement of digital asset derivatives for enhanced capital efficiency](https://options.greeks.live/wp-content/uploads/2025/07/institutional-digital-asset-derivatives-rfq-protocols-optimized-for-high-fidelity-execution.jpg)

## Slippage

Meaning ▴ Slippage denotes the variance between an order's expected execution price and its actual execution price. </a><a href="https://prime.greeks.live/area/crypto-options/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
![A metallic rod, symbolizing a high-fidelity execution pipeline, traverses transparent elements representing atomic settlement nodes and real-time price discovery. It rests upon distinct institutional liquidity pools, reflecting optimized RFQ protocols for crypto derivatives trading across a complex volatility surface within Prime RFQ market microstructure](https://options.greeks.live/wp-content/uploads/2025/07/institutional-digital-asset-derivatives-trade-execution-pipeline-optimizing-rfq-protocols-for-best-execution-and-capital-efficiency.jpg)

## Crypto Options

Meaning ▴ Crypto Options are derivative financial instruments granting the holder the right, but not the obligation, to buy or sell a specified underlying digital asset at a predetermined strike price on or before a particular expiration date. </a><a href="https://prime.greeks.live/area/rfq-process/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
![A central processing core with intersecting, transparent structures revealing intricate internal components and blue data flows. This symbolizes an institutional digital asset derivatives platform's Prime RFQ, orchestrating high-fidelity execution, managing aggregated RFQ inquiries, and ensuring atomic settlement within dynamic market microstructure, optimizing capital efficiency](https://options.greeks.live/wp-content/uploads/2025/07/institutional-digital-asset-derivatives-trading-system-facilitating-high-fidelity-rfq-protocol-optimization-for-best-execution-and-atomic-settlement.jpg)

## Rfq Process

Meaning ▴ The RFQ Process, or Request for Quote Process, is a formalized electronic protocol utilized by institutional participants to solicit executable price quotations for a specific financial instrument and quantity from a select group of liquidity providers. </a><a href="https://prime.greeks.live/area/rfq/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
![Abstract spheres and a translucent flow visualize institutional digital asset derivatives market microstructure. It depicts robust RFQ protocol execution, high-fidelity data flow, and seamless liquidity aggregation](https://options.greeks.live/wp-content/uploads/2025/07/precision-market-microstructure-for-institutional-digital-asset-derivatives-leveraging-rfq-protocols-and-atomic-settlement-across-prime-os.jpg)

## Rfq

Meaning ▴ Request for Quote (RFQ) is a structured communication protocol enabling a market participant to solicit executable price quotations for a specific instrument and quantity from a selected group of liquidity providers. </a><a href="https://prime.greeks.live/area/price-improvement/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
![Textured institutional-grade platform presents RFQ inquiry disk amidst liquidity fragmentation. Singular price discovery point floats](https://options.greeks.live/wp-content/uploads/2025/07/institutional-digital-asset-rfq-execution-microstructure-prime-os-best-execution.jpg)

## Price Improvement

Meaning ▴ Price improvement denotes the execution of a trade at a more advantageous price than the prevailing National Best Bid and Offer (NBBO) at the moment of order submission. </a><a href="https://prime.greeks.live/area/institutional-trading/?utm_source=options.greeks.live&utm_medium=referral&utm_campaign=satellite" class="glossary-item-box">
![A dark blue, precision-engineered blade-like instrument, representing a digital asset derivative or multi-leg spread, rests on a light foundational block, symbolizing a private quotation or block trade. This structure intersects robust teal market infrastructure rails, indicating RFQ protocol execution within a Prime RFQ for high-fidelity execution and liquidity aggregation in institutional trading](https://options.greeks.live/wp-content/uploads/2025/07/institutional-digital-asset-derivatives-rfq-execution-framework-multi-leg-spreads-best-execution-capital-efficiency.jpg)

## Institutional Trading

Meaning ▴ Institutional Trading refers to the execution of large-volume financial transactions by entities such as asset managers, hedge funds, pension funds, and sovereign wealth funds, distinct from retail investor activity. </a>

**Tags:** [Block Trade](https://options.greeks.live/area/block-trade/), [Volatility Trading](https://options.greeks.live/area/volatility-trading/), [Best Execution](https://options.greeks.live/area/best-execution/), [Multi-Dealer Liquidity](https://options.greeks.live/area/multi-dealer-liquidity/), [Crypto Options](https://options.greeks.live/area/crypto-options/), [BTC Straddle Block](https://options.greeks.live/area/btc-straddle-block/)	

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![Precision metallic mechanism with a central translucent sphere, embodying institutional RFQ protocols for digital asset derivatives. This core represents high-fidelity execution within a Prime RFQ, optimizing price discovery and liquidity aggregation for block trades, ensuring capital efficiency and atomic settlement.](https://options.greeks.live/wp-content/uploads/2025/07/institutional-digital-asset-derivatives-rfq-prime-os-execution-hub.jpg)

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![An abstract composition depicts a glowing green vector slicing through a segmented liquidity pool and principal's block. This visualizes high-fidelity execution and price discovery across market microstructure, optimizing RFQ protocols for institutional digital asset derivatives, minimizing slippage and latency.](https://options.greeks.live/wp-content/uploads/2025/07/optimal-precise-digital-asset-derivative-rfq-execution-via-smart-protocols-for-institutional-trading.jpg)

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![Translucent teal glass pyramid and flat pane, geometrically aligned on a dark base, symbolize market microstructure and price discovery within RFQ protocols for institutional digital asset derivatives. This visualizes multi-leg spread construction, high-fidelity execution via a Principal's operational framework, ensuring atomic settlement for latent liquidity.](https://options.greeks.live/wp-content/uploads/2025/07/transparent-geometric-structures-visualizing-multi-leg-spread-rfq-protocols-for-high-fidelity-institutional-digital-asset-derivatives-execution.jpg)

Mastering RFQ protocols is the definitive edge for precision in options and block trades, transforming execution into alpha.

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![A sleek, institutional grade sphere features a luminous circular display showcasing a stylized Earth, symbolizing global liquidity aggregation. This advanced Prime RFQ interface enables real-time market microstructure analysis and high-fidelity execution for digital asset derivatives. It represents dynamic price discovery via sophisticated RFQ protocols, optimizing capital efficiency.](https://options.greeks.live/wp-content/uploads/2025/07/institutional-grade-digital-asset-derivatives-trading-platform-displaying-global-liquidity-aggregation-and-real-time-price-discovery-for-rfq-protocols.jpg)

Mastering RFQ systems gives professional traders direct access to institutional liquidity for superior options execution.

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![Precision-engineered metallic tracks house a textured block with a central threaded aperture. This visualizes a core RFQ execution component within an institutional market microstructure, enabling private quotation for digital asset derivatives. It represents high-fidelity execution and atomic settlement via a robust Principal's operational framework.](https://options.greeks.live/wp-content/uploads/2025/07/institutional-digital-asset-rfq-execution-framework-precision-microstructure-component.jpg)

Private auctions provide the framework to command liquidity and dictate pricing terms on institutional-grade trades.

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![A polished, light surface interfaces with a darker, contoured form on black. This signifies the RFQ protocol for institutional digital asset derivatives, embodying price discovery and high-fidelity execution. It represents dark liquidity aggregation for block trades, optimizing capital efficiency and atomic settlement within the Prime RFQ.](https://options.greeks.live/wp-content/uploads/2025/07/institutional-digital-asset-derivatives-rfq-protocol-interface.jpg)

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Command your execution and access private, competitive liquidity for superior options trading outcomes.

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RFQ is the system for commanding institutional-grade liquidity on your terms, eliminating slippage and execution risk. [4]

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A professional's guide to commanding private liquidity and executing complex options block trades with precision.

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---

**Original URL:** https://options.greeks.live/guide/why-the-best-price-is-the-one-you-request-not-the-one-you-see/
